Marketing Lead ( Product Development and Digital )

Responsibilities:

• Product and Marketing Strategy Deeply understand and co-develop our company growth strategy.
• Product development and Story Telling: Use qualitative and quantitative data and strong analysis and judgment
• Market Understanding
•     Understand the market and customer needs.
•     Conduct market research, analyse marketing and sales data and provide effective analytics and reports.
• Customer Obsession:
•     Develop top-notch customer experiences and value propositions
•     Be responsive and consultative.
•     Customer accounts management
• Execute! Build the team, processes and systems for sustained world-class success:
•     Thought Leadership & Knowledge Center
• Successfully implement Sales and Marketing plans and projects. Lead all activities between traditional and digital marketing, this could include:
•     Product design and packaging
• Inbound and outbound marketing, including promotional activities online and physically, like trade shows, exhibitions etc. and digital like Website, e-commerce, SEO/SEM, inbound & content strategy;
•     Developing the storyboard, vision, brand, sales playbooks and channel strategies for the products and company
• Develop knowledge center for compliance, regulatory, licensing, certifications, standards as well as export/import matters and implement as part of competitive positioning.

Requirements:

• At least 8 years of relevant working experience with world-class marketing teams of which 3 years should be in team lead roles.
• Deep thinking and understanding of our domains as well as strategic marketing concepts and tools.
• Track record in strategic marketing and product planning
• Malaysians preferred, but international candidates will be considered.

What you should expect from us:

• Competitive cash compensation and attractive share option bonus
• Target & milestone-based performance bonuses
• A high-growth, agritech and biotech startup environment